THORFI

3D & ANIMATION & BRAND
& SCRIPTING & CAMPAIGN

When Thorfi came calling for a brand film that breaks through the noise and defies expectations, we answered. Working with Column Five, we illustrated the juxtaposition of blockchain branding with antiquated financial structures.

Good Secrets brought it home with a sizzle, pushing us to defy even our own expectations.

Volume

The Challenge

We needed to build a brand that encapsulates the essence of a decentralized finance (DeFi) investment organization, covering operations such as blockchain nodes, cryptocurrency staking, and a BFT marketplace.

The challenge was to create a narrative that seamlessly blends the cutting-edge nature of blockchain with the traditional elements of financial systems, all while maintaining a compelling and engaging visual story.

The SOlution

Our team embraced the task with a fresh perspective, crafting a brand film that highlighted the innovative aspects of Thorfi’s offerings. By juxtaposing modern blockchain technology with classic financial imagery, we created a unique and striking visual narrative.

This project not only met but exceeded expectations, setting a new benchmark for how DeFi investment organizations can be portrayed in the media.

The process

BRANDING

FULL PIECE

Creative Partners

Column Five Media


Creative Director

Casey Latiolais

Executive Producer

Ryan Shoe


Composer & Sound Designer

Michael Lee

Designers

Preston Gibson
Jeff Briant
Rich Nosworthy
Casey Latiolais


Animators

Preston Gibson
Jeff Briant
Rich Nosworthy
Casey Latiolais