THORFI
& SCRIPTING & CAMPAIGN
When Thorfi came calling for a brand film that breaks through the noise and defies expectations, we answered. Working with Column Five, we illustrated the juxtaposition of blockchain branding with antiquated financial structures.
Good Secrets brought it home with a sizzle, pushing us to defy even our own expectations.
The Challenge
We needed to build a brand that encapsulates the essence of a decentralized finance (DeFi) investment organization, covering operations such as blockchain nodes, cryptocurrency staking, and a BFT marketplace.
The challenge was to create a narrative that seamlessly blends the cutting-edge nature of blockchain with the traditional elements of financial systems, all while maintaining a compelling and engaging visual story.
The SOlution
Our team embraced the task with a fresh perspective, crafting a brand film that highlighted the innovative aspects of Thorfi’s offerings. By juxtaposing modern blockchain technology with classic financial imagery, we created a unique and striking visual narrative.
This project not only met but exceeded expectations, setting a new benchmark for how DeFi investment organizations can be portrayed in the media.
The process
BRANDING
FULL PIECE
Creative Partners
Column Five Media
Creative Director
Casey Latiolais
Executive Producer
Ryan Shoe
Composer & Sound Designer
Michael Lee
Designers
Preston Gibson
Jeff Briant
Rich Nosworthy
Casey Latiolais
Animators
Preston Gibson
Jeff Briant
Rich Nosworthy
Casey Latiolais