Hummingbird

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EXPLAINER 

Hummingbird is your go-to platform for making financial compliance a breeze. It’s designed for financial institutions and compliance professionals to tackle anti-money laundering, fraud detection, and customer due diligence like never before.

With Column Five, we crafted visuals to reflect Hummingbird’s streamlined workflows and automated tools, empowering users to focus on deep investigative work without getting bogged down.

The challenge

The financial compliance space isn't known for its excitement. Hummingbird faced the challenge of differentiating itself in a market filled with dull, outdated systems. They needed to show how their cutting-edge technology could transform compliance from a necessary chore into an engaging, efficient process.

The Solution

Enter our team with a killer strategy: a vibrant explainer video that mixes illustrations, photography, and animation to bring Hummingbird's story to life. This video highlights how Hummingbird's platform makes compliance not just easier, but also faster and more accurate.

By showcasing their sleek design and intuitive interface, we made it clear that Hummingbird isn't just another compliance tool—it's a game-changer. Now, Hummingbird’s sales team uses this video to wow potential clients, turning a complex narrative into an engaging, relatable story