greenlight: level up
& SCRIPTING & CAMPAIGN & EXPLAINER & CHARACTER
Greenlight is a debit card and money app for families that gives parents the tools to manage and monitor spending, with options to pay allowance, assign chores, set savings goals, donate to charity, and more.
Column Five tapped us to help create animations that resonate with both kids and parents alike.
The challenge
Develop a financial education animated series that’s fun, engaging, and informative for the teen and pre-teen Greenlight audience. The series consisted of 120 45-second videos that live within the Greenlight app, in a product called Level Up. We were responsible for setting the creative direction for the product as a whole and producing all 120 animated videos.
In addition these animations, we also delivered thumbnails, in-app stickers, Lottie files, and guidelines for implementation and future design.
design direction
We had to craft an aesthetic that appealed to core audiences and differentiated Greenlight in the competitive landscape, while still belonging in the finance space. We created a fun and colorful solution that’s engaging and imaginative while still readily conveying finance concepts.
the process
Application
FULL PIECEs
Level Up Sizzle
Lesson 26
Lesson 81
Lesson 27
Lesson 101
Lesson 76
Lesson 103
Creative Partners
Column Five
Creative Director
Casey Latiolais
Executive Producer
Ryan Shoe
Art Director
Walter Olivares
Copywriter
Hunter Cates
Voiceover Artists
Mike O'Brian
Jesse Adam
Gretchen Muller
Miranda Ellis
Tamara Ryan
Conner Evans
Composer & Sound Designer
Michael Lee
Designers
Charlie Noard
Alex Deaton
Zak Tietjen
Dennis Wardzala
Taylor Yontz
Arley Cornell
Jimmy Simpson
Jay Brown
Taylor Peters
Animators
Garner Dumas
Micah Bartel
Alex Deaton
Zak Tietjen
Dennis Wardzala
Taylor Yontz
Arley Cornell
Jimmy Simpson
Jay Brown
Taylor Peters
Brent Clouse
Tony Holz
Noah Bavonese
Neil Verhavert